The American Week of Sport 2024 marked a turning point in the program's growth. With 4.8 million people activated, the edition doubled 2023 figures and increased the number of events sixfold, from 317 to 1,963.
Growth was driven by the incorporation of new cities and the consolidation of those already participating. The 13 participating countries maintained their commitment, with Colombia, Argentina, and Mexico leading in number of events.
These figures positioned the SAD as the sports activation program with the highest year-over-year growth rate on the American continent.